Relying in the neuromarketing studies’ results, Beverage Trading Company launched production of the new wine under FELICITAS brand.
According to the studies, when viewing ads the respondents first of all pay attention to human faces. The additional studies showed that nifty-looking people draw more attention.
The wine line design contains images of happy young people, and the people turned upside down switch on the attention receptors.
FELICITAS – add happiness, celebrate the life!
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